How Deal Closers International helped sell the commercial inventory needed to support the production of The Pete The Plumber Show, which aired on CTV.

Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company softball game – or the industry you’re in. General business trends (think national and even international) are great article fodder, too.

Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.

Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.

Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.

TURNING A COMMERCIAL TARGET INTO A SALES CAMPAIGN

Deal Closers International handled the sales effort behind the commercial inventory.

The work was straightforward in principle: identify businesses that could benefit from the advertising opportunity, reach the right decision-makers, create conversations, communicate the value of participating, and move interested businesses toward a decision.

In other words, the same fundamental customer-acquisition process DCI uses today:

TARGET MARKET → DECISION-MAKER → CONVERSATION → OPPORTUNITY → SALE

The tools and channels have changed. The fundamentals of creating qualified sales opportunities haven't.

The channels may have changed, but the objective hasn't: create more qualified opportunities and turn more of them into customers.

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